Dave Schroeder

pronounced SHRAY-der

Capitalizing on E-Commerce:
Ten Classic Rules for Doing It Right
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I wrote this brief article at the height of the e-commerce boom for local
Atlanta-area business managazine called Competitive Edge
to help build iXL's e-commerce practice.

iXL's PR Director planned to submit it to the Wall Street Journal's
OpEd page under a joint by-line with Bert Ellis, iXL's Chairman.